Privacy notice

Who we are

Entropy Labs Ltd runs Fingerpost and is the “controller” of the information you give us. That means we decide how and why it is used, and we are responsible for looking after it.

What we collect

Browsing the site and answering the questions collects nothing about you. Your answers stay on your device, and they never appear in a web address.

• If you ask for a call about your plan, or for a call back: your first name, your phone number or email address, and your answers to the questions (what is going on, who it is for, how recent, the town or the first half of the postcode, and what is already in place).
• If you add an email before your plan, it stays on your device until you ask for a call. Then it is sent with your request, so a navigator can send you your plan. You can skip it.
• Health information about the person you are asking for (for example, that they have had a fall or have memory worries) comes from those answers. This is “special category” data, so we only use it if you tick the box to agree.
• If you ask a question about a listing: your question and your contact details.
• If you ask to list a service: your name, role, email address and the details of the service.
• If you leave details about someone else, please tell them, or only share what it is reasonable for you to share. You can leave out anything you prefer not to say.

Why we use it, and our lawful basis

• To call or message you, go through your plan with you and help you act on it. Our basis is that you have asked us to (contract, UK GDPR Article 6(1)(b)). For health information, it is your explicit consent (Article 9(2)(a)).
• To check in after two weeks and two months and ask what helped, so we can improve. Our basis is our legitimate interest in running a good service (Article 6(1)(f)). You can say no on the call.
• To send occasional guides, only if you tick the optional box. Our basis is your consent. You can unsubscribe at any time.
• To check and publish a listing you have asked us to list (legitimate interest).
• To keep the service safe and meet legal duties, such as preventing misuse and responding to lawful requests.

We do not sell your information, and we do not use it for advertising.

Who we share it with

We only share your details with a care company, or any other service, if you ask us to. If a navigator offers to make an introduction, they will check with you first.

• Service providers who help us run the site: hosting, and Resend, the email service that delivers what you send us to our team. They act on our instructions and must keep it secure. We choose UK or European locations where we can.
• Emergency services, the council or the police, if we believe someone is at serious risk of harm and sharing is needed to protect them, or if the law requires it.
• Professional advisers, and a buyer of the business, under confidentiality, if needed.

How long we keep it

• What you send us reaches our team by email. We keep call-back requests, plans and questions for up to 12 months after we last spoke to you, then delete them.
• Details from services that ask to be listed: while the listing is live, and for 12 months after it is removed.
• Guides by email: until you unsubscribe.
• Answers kept on your own device stay there until you choose “Forget my answers on this device” or clear your browser.

Your rights

You can ask to see the information we hold about you, correct it, delete it, restrict or object to how we use it, take a copy to move elsewhere, and withdraw your consent at any time. Withdrawing consent does not affect what we did before. We aim to reply within one month.

If you are unhappy with how we have used your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would like the chance to put it right first.

Keeping it safe

We keep health and contact details out of web addresses, page titles, analytics and error logs. What you send us goes by email to our team only, and we do not keep it in a database or publish it. Access is limited to the people who need it. No system is perfectly secure, so please tell us straight away if you think something has gone wrong.

Children

Fingerpost is for adults and families caring for older people. It is not aimed at anyone under 18.

Contact us

To use your rights or ask about your data, contact Entropy Labs Ltd. Choose “Ask for a call back” on this site and tell the navigator what it is about.

We may update this notice. The date at the top shows when it last changed.